Beijing-based resale platform Zhuanzhuan, backed by Tencent and Xiaomi, has announced plans to expand into the US and European markets by the end of 2026. Valued at 22 billion RMB ($3.2 billion), the platform will export its full-service model — featuring quality inspection and door-to-door collection across electronics and luxury goods. CEO Huang Wei cited strong consumer awareness and purchasing power in Western markets. To ease regulatory scrutiny, Zhuanzhuan plans to partner with local firms rather than disrupt existing markets, and is weighing a Hong Kong listing within three years.

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