L'Oréal Paris has appointed Ferrari F1 driver Charles Leclerc as its newest global ambassador, fronting the brand’s Men Expert and hair care styling ranges. Leclerc, 28, who has won eight Grands Prix and earned the nickname “Mr. Pole Position,” said the partnership is personal: “I will always associate L’Oréal Paris with my mother. She is a hairdresser, so I grew up seeing L’Oréal Paris products all around the house.” The appointment follows L’Oréal’s strategy of leveraging top athletes for its men'’ collections, after naming former Ferrari teammate Carlos Sainz Jr. as a global ambassador last year.

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