Ashley McDonnell, a former executive at LVMH, Google, and Puig, has launched VYKO Group — billed as Ireland’s first structured luxury holding company. The venture plans to raise 50 million euros ($58.5 million) this year to acquire stakes of 35% to 100% in brands across fashion, beauty, spirits, jewelry, and fine food. VYKO will provide shared services including digital commerce, marketing, and retail development. The group has reviewed over 500 brands and is in active talks with 35, with first acquisitions imminent.

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