Prada has released its 2026 “Days of Summer” campaign, featuring Bella Hadid, Damson Idris, Louis Partridge, and Liu Wen, photographed by David Sims. The visuals place subjects in what the brand calls “urban beaches” — isolated pockets designed to evoke escape within a city setting. The imagery juxtaposes quiet, beach-like moments against a city skyline, mirroring contrasts in the collection’s clothing. The campaign blends casual and formal wear, relaxed tailoring, and city-ready pieces with swimwear elements, reinterpreting classic styles through shifting perspectives.

Related reading: Valvigna vision: Inside Prada’s sustainable luxury workshop