L’Oréal’s Brandstorm China Finals draw 72,000 entries
L’Oréal’s Brandstorm 2026 China Finals concluded in Shanghai, with teams Uniblock, SOS, and Move with Scent taking the top three spots from over 72,000 registrants focused on luxury fragrances. The winning teams will represent China at the global finals in Paris. The event highlighted L’Oréal’s AI push — including an Nvidia partnership that accelerates formula discovery by 100x, a generative AI content lab producing 50,000 images monthly, and the Beauty Genius AI assistant. North Asia CEO Vincent Boinay said young people serve as catalysts for transformation.
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