Kering-backed Chinese jewelry brand Borland is expanding into two top luxury malls, with a soft opening at Nanjing’s Deji Plaza in April and a planned launch at Beijing's China World Mall in June. The move follows a December 2025 Series A round of over 100 million RMB ($14 million), led by Challenjers Venture with participation from Kering Ventures and Shunwei Capital — making Borland the first mainland Chinese brand to receive Kering investment. Founded in 1988, the Hangzhou brand specializes in filigree inlay, a national intangible cultural heritage craft, with single-gram prices above 2,000 RMB ($276).

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