Bottega Veneta has released its 520 (Chinese Valentine’s Day) campaign, filmed in Shanghai and centered on the intimate rhythms of daily life from dawn to dusk. The campaign draws on the Chinese cultural significance of 520 — a number phonetically similar to “I love you” — while moving beyond traditional romance to focus on authentic human connections. The brand’s Intrecciato weaving technique anchors the visual narrative, symbolizing the intertwined nature of relationships. Featured pieces include the new Corriere tote and Giorno handbag, reflecting creative director Louise Trotter's philosophy of "precision and softness."

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