Sephora has introduced 11 Chinese beauty brands across makeup and skincare categories in China, including Florasis, Perfect Diary, Marie Dalgar, Judydoll, Funny Elves, and Into You. Following an initial batch of six brands in 2025, Sephora China’s total local brand count is now 17. Ding Xia, general manager of Sephora Greater China, said the company’s global success stems from selecting representative local brands for long-term partnerships. The new additions were chosen for their understanding of Asian facial features, color systems, and ingredients. Sephora operates over 320 stores across 104 cities in Greater China.

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