French luxury brand Longchamp held a summer-themed party at its La Maison de Famille on Wukang Road in Shanghai on April 23. Supermodel He Sui (何穗) and actor Liu Xuancheng attended as special guests, greeting attendees, serving ice cream, creating branded latte art, and sharing styling tips with classic Longchamp bags. Liu joined guests in customizing My Pliage bags at the maison’s library, selecting colors and hardware details. Longchamp describes the Wukang Road location — its first in China positioned as a “second home” for fans of French aesthetics — as a physical embodiment of the brand’s “freedom and vitality” lifestyle concept.
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