L’Oréal posted its fastest quarterly sales growth in two years, with Q1 revenues rising 6.7% on an adjusted like-for-like basis to 12.15 billion euros ($14.3 billion), driven by fragrances and premium haircare. China delivered mid-single-digit growth, with L’Oréal gaining market share in its selective luxury segment. North America grew 7.6% and Europe rose 5.5%, with CEO Nicolas Hieronimus citing the “lipstick effect” — consumers buying cosmetics for comfort in stressful times. Emerging markets posted double-digit growth. The US-Israeli conflict with Iran has impacted Middle East demand, but the region accounts for under 3% of total sales. The company may raise prices to offset higher logistics and plastics costs.

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