LVMH-owned skincare brand Fresh operated a spring pop-up called the “Fermentation Tea Garden” from April 17 to 19 at West Bund Dream Center in Shanghai. Inspired by mountain tea terraces, the installation featured a 1:1 replica tea field, mist lighting, tea aromas, and oversized tea tree installations. Visitors could access a black tea fermentation lab, complimentary skin diagnostics, and product trials. The pop-up marked Fresh’s shift from ingredient-focused storytelling to experiential engagement, spotlighting its Black Tea Kombucha skincare line.

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