Patagonia has appointed Amanda Calder-Mclaren as senior director of marketing and impact for Europe, the Middle East and Africa (EMEA) — a newly created role designed to unify the brand’s storytelling and environmental action across the region. Based at Patagonia’s European headquarters in Amsterdam, Calder-Mclaren brings nearly two decades of experience from Adidas Terrex, The North Face, and most recently Hugo Boss, where she served as global vice president of brand communications.

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