Swedish luxury fragrance brand Byredo has opened a new flagship store on Gough Street in Hong Kong’s Central district. Featuring a stainless steel facade inspired by traditional shopfront gates, the minimalist interior combines granite flooring, textured plaster walls, and exposed steel accented by wood and burgundy finishes. Fragrance leads the product mix alongside body care, home goods, and cosmetics, with a built-in sink enabling customers to test products in-store. Byredo first entered Hong Kong in 2015.

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