Burberry has unveiled its High Summer 2026 collection campaign, a film capturing the charm of Britain’s public outdoor pools. Directed by Francis Plummer and shot by Ryan McGinley, the campaign features British actors Simone Ashley and Tom Blyth alongside synchronized swimmers, reflecting creative director Daniel Lee’s vision of warm, shared moments by the water. The collection highlights the Burberry Check in sand beige, aubergine purple, and cornflower blue, spanning check bikinis, cotton voile separates, relaxed men’s shirts, and Knight Runner sneakers. Accessories include raffia Margate bags handcrafted in Madagascar, crocheted bucket hats, and wraparound sunglasses.
Related reading: Burberry cracks China’s Gen Z luxury code