Weekend Max Mara’s wanderlust bus tours Shanghai
Weekend Max Mara kicked off its Spring/Summer 2026 “A Weekend on the Road” campaign with a double-decker “wanderlust bus” traveling through Shanghai’s streets. The mobile “inspiration closet” showcases the brand’s classic Canasta trench coat and the tenth-anniversary edition of the Pasticcino bag, transforming its leisurely weekend ethos into an immersive experience. The launch ceremony at Jing An Kerry Centre featured Chinese actress Jing Tian, who appeared in the brand’s Spring/Summer 2026 collection.
Related reading: Milan Fashion Week: Black, debuts, and billion-view buzz