Audi reported a 6.1% drop in Q1 deliveries to 360,106 vehicles, pressured by weaker demand in its largest market, China, and a sharp decline in North America. China deliveries fell 12% to 127,109 units on slower demand, expiring government subsidies, and model changes. North America plunged 27% to 35,464 vehicles, hit by US import tariffs introduced in April 2025. Europe was a bright spot, with deliveries rising 5.9% to 123,724 units. Overseas and emerging markets fell 6.3% to 23,501 vehicles as the Iran war weighed on Middle East demand, with Volkswagen stablemate Porsche reporting a similar Q1 decline.

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