Chow Tai Fook has announced a partnership with the 16th Beijing International Film Festival (April 16-25) as the event’s exclusive jewelry partner. The jewelry house will provide pieces for the red carpet and awards ceremony, while the festival has established a special “Temple of Heaven Goddess” honor for the brand, which will also present gifts to the Best Actress winner. The collaboration highlights Chow Tai Fook’s reinterpretation of traditional Chinese “Fu culture” — the concept of blessing and good fortune — through modern jewelry design, with the house stating its goal of showcasing Chinese aesthetics on the global stage.

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