Japanese luxury beauty brand Shiseido has named Chinese actor Deng Kai as a brand friend, following his breakthrough role in hit drama Pursuit of Jade. The series achieved record-breaking viewership on Tencent and iQiyi, peaked in the Netflix Global Top 10 for non-English series, and surpassed 2.3 billion network views. Deng, 31, drew attention for his portrayal of antagonist Prince Qi Min and recently landed his first cover for Madame Figaro Hommes’ April issue. The Shiseido collaboration centers on the brand’s signature Ultimune serum. Deng has 1.9 million followers on Weibo.

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