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Ray-Ban appoints Blackpink’s Jennie for global role

Blackpink’s Jennie has joined Ray-Ban as a global ambassador for both its classic line and the Ray-Ban Meta collection, the brand announced. The global campaign features Jennie across multiple styles including the Ray-Ban Meta Blayzer Optics (available April 14), the Daddy-O, the Alix, pieces from the Asian Design collection, and the Drea. The shoot incorporates deep red accents referencing her acting name, Jennie Ruby Jane. The ambassadorship follows her recent Adidas Originals Superstars campaign alongside Samuel L. Jackson and Kendall Jenner.

Related reading: Ray-Ban maker Essilor touts Meta Glasses as next smartphone blockbuster

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