De Beers has unveiled a new international brand campaign for its “Lotus by De Beers” collection, originally introduced in 2009, presenting the line as “a modern expression of inner strength.” The campaign film, shot in London by Anthony Seklaoui and directed by Ben Miethke, follows a woman moving through changing seasons and cityscapes. Alongside the film, De Beers introduced new pieces featuring a refined four-petal lotus design in white and rose gold diamond necklaces, rings, and earrings. The band ring has been reworked as a thinner, stackable design, while new earrings and pendants offer a simpler, contemporary look.

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