American performance brand Vuori has signed a multi-year partnership with British actor and entrepreneur Tom Holland, who will serve as a creative, strategic, and financial partner to help raise the brand’s international profile. Vuori founder and CEO Joe Kudla said Holland embodies the company’s philosophy of growth, discipline, and resilience. The collaboration launches with a spring 2026 golf-inspired campaign, “Play It As It Lies,” featuring a short film co-created and co-directed by Holland’s brother Harry Holland alongside Harrison Boyce.

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