Skip to content
China issues new e-commerce guidance amid EU tensions

China unveiled new e-commerce guidance aimed at balancing domestic growth with global trade, one week after an EU parliamentary delegation visited Beijing to discuss market access tensions. The joint ministerial statement calls for integrating digital and real economies, establishing cross-border pilot zones, and expanding overseas platforms. The EU last month agreed to overhaul its customs system, targeting Chinese platforms selling illegal or unsafe products. Analyst Chen Bo of the National University of Singapore called the move a constructive step toward easing China-EU e-commerce tensions, though a full resolution remains unlikely.

Related reading: Douyin hits a wall. Here’s how to win China’s e-commerce

Luxury’s personalized toolkit for business in China. Join now to sharpen your focus.

Subscribe now

Have an account? Login