Boss has unveiled its Spring/Summer 2026 campaign, starring Chinese swimming world champion and brand ambassador Wang Shun. The campaign highlights the brand’s expanded polo collection, positioned as part of Boss’ 24/7 lifestyle offering.

The collection includes the new Boss Pallas polo shirt, made from soft cotton piqué fabric with a relaxed waistline and a small tone-on-tone embroidered logo. Also featured is a minimalist beige polo from the Boss Tailored line, crafted with mercerized Supima cotton. The collection is styled alongside Boss Performance “Tech Linen” suiting in matching colors.

Another design incorporates a double-B logo with a triangular plum blossom cut-out embroidery exclusive to the Chinese market, inspired by southern Chinese flora. The collection is dominated by earth tones, including shades of forest, sand dunes, and dawn light. The Boss Spring/Summer 2026 polo collection is now available.

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