Premium activewear brand Alo has appointed Jimmy Zhu as President of China and North Asia, effective April 1, 2026, as the brand prepares to enter the Greater China market in fall 2026, according to Vogue Business. Zhu will report directly to the international CEO, overseeing strategy and operations across the region. He brings 18 years of experience in international brand building across Asia-Pacific, with expertise in luxury, multi-market management, and regional growth strategy. Zhu will focus on team formation, omnichannel strategy, and long-term growth planning ahead of the fall 2026 launch.

Related reading: Lululemon built an empire in China — What’s Alo waiting for?