Helena Rubinstein appoints actress Zhang Ruonan as face
Chinese actress and model Zhang Ruonan has been named brand ambassador for Helena Rubinstein (HR). The partnership spotlights HR’s Micro-Drop skincare philosophy, which centers on hydration and radiance as expressions of inner confidence. Known for films including Cry Me a Sad River and Love Life Light, and TV series such as A Date with the Future and Live Up to Your Youth, Zhang has over 16.07 million followers on Weibo.
Related reading: Functional luxury takes hold as China’s beauty market matures