South Korean beauty brand Mamonde will close its China online sales channels on June 30, 2026, following the shutdown of its mainland social media accounts on March 31, marking the brand's full exit after 21 years. Parent company Amorepacific cited operational strategy adjustments. Mamonde entered China in 2005 and peaked with over 4,000 retail points, but competition from domestic and international brands — exacerbated by the 2016 THAAD incident — eroded its market share. Its 2025, e-commerce GMV fell 35% to $11 million. Amorepacific’s 2025 sales rose 8.5% to $3.1 billion, with Greater China returning to profitability, as the group shifts focus to premium brands Sulwhasoo and Laneige.

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