Oakley appoints Matthew M. Williams as creative head
Oakley has appointed Matthew M. Williams as creative director of its apparel, footwear, and accessories lines. Williams will collaborate closely with Travis Scott, Oakley’s vision director since summer 2025. The founder of 1017 ALYX 9SM and former Givenchy creative director previously collaborated with Nike, Dior, and Moncler. Oakley, founded in 1975 by James Jannard and a subsidiary of EssilorLuxottica, holds over 600 patents.
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