Procter & Gamble’s Olay has named Chinese actor Song Weilong as its new skincare ambassador, coinciding with the star's birthday on March 25. The partnership promotes Olay’s summer skincare set, including a newly launched water cream with an ice-crystal gel texture for oily skin — the fourth variant in the brand’s Super Red family. Consumers purchasing select products on Olay’s official site during the campaign will receive limited-edition merchandise. Song has over 16.5 million Weibo followers.

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