Tommy Hilfiger has appointed South Korean K-pop star Jang Won-young of IVE as global ambassador for its Tommy Jeans line. The spring 2026 campaign, shot in a music studio setting, features Jang in key collection pieces including a red off-shoulder striped knit top, white jeans, and sneakers. The collection draws on classic Tommy Hilfiger elements with updated silhouettes, and will be available at select stores and via e-commerce platforms including Tmall, Dewu, and Douyin.

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