Max Mara has reopened its boutique at Beijing’s China World Mall, coinciding with the in-store debut of its Spring/Summer 2026 collection. The two-level store, redesigned by Andrea Tognon Architecture, features Calacatta Oro marble, textured plaster finishes, and rose-toned cast glass. The opening was attended by Chinese actress Guan Xiaotong. The collection explores a “Rococo Modern” theme, with key pieces including trench coats, pencil skirts, organza dresses, and tailored suiting.

Related reading: Milan Fashion Week: Black, debuts, and billion-view buzz