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Japanese label Nanamica to debut in Shanghai

Japanese fashion brand Nanamica will open its first China store in Shanghai's Xuhui district, on Wukang Road. The store — the brand’s second overseas location after New York — integrates the site’s existing architecture with Nanamica’s contemporary, minimalist aesthetic. The label positions its range as blending fashion and functionality that “transcends genre, age, and gender.” Nanamica operates stores in Daikanyama, Kobe, Fukuoka, Kyoto, and New York.

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