Pitti Immagine has announced Simone Rocha as guest designer for the 110th edition of Pitti Uomo in Florence, where she will present her first standalone menswear collection. Scheduled for June 16-19, the showcase marks a significant step for the London-based designer, whose menswear has previously been shown alongside her womenswear during London Fashion Week. Rocha first introduced menswear in Paris four years ago, most recently incorporating it into her Fall/Winter 2026 co-ed show.

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