The 2026 Beijing International Jewelry Fair opened at the China National Convention Center on March 19, running through March 22. The China Gold & Jewelry Association (CGJA) said preliminary data shows the Chinese jewelry market is expected to reach 900 billion RMB ($130.4 billion) in 2025, driven by gold prices. The fair spans 22,000 sqm with more than 1,000 domestic and international exhibitors across gemstones, creative design, and high-end collectibles. The CGJA noted a “structural differentiation” trend, with fine jewelry and domestic brands strengthening alongside rising demand for affordable, fast-moving pieces among younger consumers.

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