Prada Beauty has appointed Bella Hadid as its inaugural global beauty ambassador, fronting the campaign for its debut blush, Prada Touch. The brand says Hadid embodies “a contemporary sense of confidence and individuality,” combining authenticity with its avant-garde vision. The campaign captures her in a spontaneous gesture showcasing the interplay between innovation and eccentricity. Prada Touch launched March 12 at 45 euros ($51), featuring a hybrid cream-to-powder formula in a stackable, portable compact.

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