IWC Schaffhausen has appointed Yoko Yeung as marketing and communications director for Northeast Asia, reporting to regional managing director Lia He. Yeung will lead marketing, communications, and customer experience across Hong Kong, Macau, Taiwan, and Hainan, while driving retail development. She joins from The Macallan, where she oversaw luxury retail development and helped establish The Macallan House in Hong Kong — the brand’s largest global flagship. She has previously held senior roles at Volvo Cars and BMW Group.

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