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TAG Heuer marks 166th year with Shanghai exhibition

TAG Heuer has launched its “Split-Second Competition” haute horlogerie exhibition at Zhangyuan, Shanghai, through March 15. Marking the brand’s 166th anniversary under the theme “Designed To Win,” the show opens with a Red Bull RB22 racing car, reflecting TAG Heuer’s role as official FIA Formula One timekeeper. The exhibition introduces the TAG Heuer LAB interactive installation and the TH-Carbonspring composite hairspring to China for the first time — a molecular-level innovation offering enhanced anti-magnetic and shock-resistant properties.

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