Tommy Hilfiger has named Hong Kong singer and actor Aaron Kwok as its global brand ambassador its Spring 2026 campaign. Kwok, one of Hong Kong entertainment’s “Four Heavenly Kings,” has released over 30 studio albums since the 1980s across dance-pop, R&B, and electronic music. Campaign imagery features Kwok in signature Spring 2026 pieces, including a striped shirt with varsity patches and a draped knit sweater.

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