Porsche reported a sharp decline in 2025, with group revenue falling to 36.27 billion euros ($41.93 billion) from 40.08 billion euros ($46.33 billion), and operating profit collapsing from 5.64 billion euros ($6.52 billion) to 413 million euros ($477 million), weighed down by approximately 3.9 billion euros ($4.51 billion) in extraordinary charges including strategy realignment and U.S. tariffs. Deliveries fell 10.1% YoY to 279,449 vehicles, as incoming CEO Dr Michael Leiters unveiled Strategy 2035 — targeting leaner operations and higher-margin segments — with a 2026 operating return on sales forecast of 5.5-7.5%.

Related reading: When dreams turn to nightmares: Porsche’s luxury crisis