Puma has returned to Shanghai with its “Beyond the Roar” motorsport pop-up at the Huangpu Racing Festival, coinciding with the 2026 F1 Chinese Grand Prix. Designed like an F1 pit lane in red and black, the space showcases Puma’s partnerships with McLaren, Ferrari, and Aston Martin, alongside archival T7 collections and the new Deviate Nitro 4 running shoes. Since its 2024 Shanghai debut, the activation has become a destination for motorsport and streetwear enthusiasts, connecting track heritage with everyday style.

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