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Natural Beauty’s revenue surges 52% on AI strategy push

Hong Kong-listed Natural Beauty Bio-Technology has reported a full-year turnaround, with revenue rising 52.4% to over HK$538 million ($69.2 million) and profit surging 110.2% to HK$10.58 million ($1.36 million), reversing a net loss of HK$103.6 million ($13.3 million) in FY2024. Mainland China was the key driver, with PRC revenue up 74.7% YoY to HK$446 million ($57.3 million), accounting for 82.7% of total revenue. The group’s retail network expanded to 2,070 franchisees and points of sale. Growth was attributed to its AI Beauty Technology strategy, developed in partnership with Baidu and Fudan University.

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