Louis Vuitton has named Chinese actor Ci Sha as its newest brand friend. Ci, of Yi ethnicity, has appeared in films including Creation of the Gods: Kingdom of Storms and Raging Havoc. Known for his understated personal style, he previously attended a Louis Vuitton spring-summer preview event in the brand’s 2026 men’s collection. With 2.48 million Weibo followers, Ci will participate in brand activities and interpret the maison’s vision of contemporary menswear.

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