City of Dreams taps actor Jing Boran for new campaign
Melco Resorts and Entertainment’s City of Dreams has launched the “Be a Dreamer” campaign, naming Chinese actor Jing Boran as global brand ambassador and ballet artist Tan Yuanyuan as brand friend. Unveiled on March 9, the campaign connects art, architecture, and hospitality amid a shift toward cultural tourism. The Morpheus hotel — designed by Zaha Hadid Architects — anchors the campaign’s visual narrative. Melco Chairman and CEO Lawrence Ho said the initiative marks a new milestone for City of Dreams and reflects broader ambitions for Macau’s cultural tourism development.
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