Charlotte Tilbury has appointed Chinese actor and singer Ziyu (Zheng Peng, 23) as its new Greater China foundation ambassador, focusing on the brand’s newly launched Small Silver Compact powder. Ziyu, who has approximately 6.6 million Weibo followers, gained recognition through talent competitions and debuted with boy band Light-Young. The Small Silver Compact is positioned as an evolution of the brand's 13-year-old Small Gold Compact, targeting demand for oil control, long-wear formulas, and natural-finish makeup. The product will debut in Asia through Tmall's Black Box initiative.

Related reading: Why mastering Xiaohongshu became beauty’s ultimate power move