Swarovski has appointed Hong Kong actress Charmaine Sheh as its new brand ambassador, with campaign visuals featuring her wearing the Octagon high jewelry collection. Sheh began her career after placing as second runner-up in the 1997 Miss Hong Kong pageant, signing with TVB in 1998. She has won TVB’s “Best Actress” at its Anniversary Awards four times — more than any other actress. Her notable works include War and Beauty (2004), Beyond the Realm of Conscience (2009), Story of Yanxi Palace (2018) and The Queen of News (2023). Sheh has approximately 18.2 million followers on Weibo.

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