Amorepacific has appointed Daniel Hui as President of Amorepacific China, its third leadership change for the region in under two years. Hui, a Hong Kong native and Oxford University graduate, joins from within the company, having been elevated from VP just five months after joining. He brings over 20 years of experience spanning consulting, e-commerce and retail, including roles at McKinsey, Lazada Group and A.S. Watson Group. The appointment comes as Amorepacific navigates a recovery in China — after revenue declines from 2022 to 2024, the company returned to growth in 2025 with a 0.5% revenue increase.

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