Wilson appoints Carrie Ask as new president and CEO
American sports brand Wilson Sporting Goods has appointed Carrie Ask as its new president and CEO to accelerate its apparel and footwear business. Ask, formerly CEO of Helly Hansen, brings retail experience from Nike and Levi’s. In 2025, Wilson expanded its global store count by approximately 58% YoY to 83 locations, including 77 “Wilson Tennis 360” concept stores across China and Asia-Pacific, with new openings in Tokyo and Melbourne. For 2026, Wilson plans to open approximately 30 additional “Wilson Tennis 360” stores in China.
Related reading: Beyond the baseline: China’s tennis courts as brand territory