Ahead of International Women’s Day on March 8, SK-II has released a new advertisement featuring brand ambassador Jin Jing, drawn from her real-life experiences. The film follows five women navigating personal struggles — ambition tempered by self-doubt, workplace anxiety, and identity shifts after motherhood. Through understated storytelling, the campaign highlights how women often conform to societal roles while losing touch with their authentic selves. SK-II captures genuine emotional moments, allowing women to experience feelings “beyond just happiness.”

Related reading: Science takes center stage in premium skincare battle