Uniqlo has named British tennis star Emma Raducanu, 2021 U.S. Open champion, as its global brand ambassador. Raducanu will debut at the Indian Wells Open in March, joining a roster that includes Roger Federer, Shingo Kunieda, and Cate Blanchett. She will promote Uniqlo’s LifeWear philosophy and collaborate on the design of her on-court apparel. The appointment underscores Uniqlo’s continued investment in athlete ambassadors as the brand deepens its engagement with younger global audiences.

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