Ferragamo has released its Spring 2026 advertising campaign, a cinematic short film titled La Prima Impressione (First Impression), directed by Antoneta Alamat Kusijanović and starring Christy Turlington. Set in an Italian countryside estate, the seven-chapter narrative follows a new family member across the season. The campaign showcases key pieces including footwear, silk scarves, gowns, and woven handbags. Creative director Maximilian Davis noted the film draws from archival references with contemporary interpretation, reflecting the house’s founding identity rooted in family.

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