Beauty group Coty is restructuring operations at its Granollers factory in Spain, shifting part of its U.S.-bound production to facilities in the Americas to mitigate the impact of tariffs.
The move primarily affects mass-market fragrances and lower value-added lines previously produced in Spain and exported to the U.S. The company has also implemented price adjustments and cost-cutting measures and may relocate some entry-level prestige products to optimize U.S. capacity.
Coty said the Granollers plant will remain its largest global fragrance production hub and a key center for Europe, where volumes continue to grow with new product categories. The restructuring is expected to have a financial impact of $33 million (27.9 million euros) on the company’s 2026 outlook.
The move comes amid ongoing financial pressure. Coty reported a net loss of $381 million in fiscal 2024-25 and continued revenue declines in the first half of fiscal 2025-26.
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